"we included POS on site so people
passing by notice that something exciting 
was happening at the site"

Case Study
Ford £500 Test Drive February Incentive

In February Ford announced that they would be doing an incentive for customers who take a test drive in a Ford new car.

The main action that Ford required dealers to do was to create a landing page on the dealers website.

"I saved £500 by taking a test drive"

The Solution

We decided that we would really try to push the message about this test drive incentive as it was such a strong offer.

We created press advertisements to raise awareness however we included POS on site so people passing by notice that something exciting was happening at the site.

Also to add to the brilliant offer we decided to pair the test drive incentive to the new Ford EcoSport launch.

We produced eShots putting the EcoSport and test drive incentive together

Finally for customers who purchased a vehicle and got the £500 saving by test driving their new vehicle we created a photo frame for social media with the caption "I saved £500 by taking a test drive"

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