Once we have worked out the goals you want to achieve, the next thing we do is create a content plan to make sure that the content produced is necessary and will bring value to your website. Tracking of this content will be implemented within Analytics if a content campaign is being run to make sure that goals are being achieved.

Understanding the customer, the client and their objectives is key to creating the right content. It should follow a suitable tone, be relevant and up to date. Addressing customer's questions and interests with articles ensures your company is seen as the trustworthy form of advice. Industry changes, new political standpoints all create questions of these internet searches can result in traffic flow to your website if the content is there shining brightly&exl; Again PAB implement analysis of new users entering your site and where they go on the site thereafter to know whether the content answered the question of raised their interest to venture further into the site.