Radio
The emotive realm of radio advertising drives response, even to a passive audience.
The truly mobile medium of radio is with you at work, at home and even travelling in between! 90% of adults listen to radio every week for an average of 21.5 hours and the growth of digital platforms means that 45% of listenership is now on‐line*.
"With the right guidance, it is possible to target not only geography, but also age, interest and lifestyle"
With the right guidance, it is possible to target not only geography, but also age, interest and lifestyle. Its close relationship with music can be exploited to conjure positive emotions and feelings around your product or service.
Taking the form of airtime or sponsorship, radio can also have a "multiplier" effect when used in conjunction with other media. Ask PAB to explain how radio can be used to effectively promote your company.
*RAB.com, Nielsen comparable metric report q3 2016
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