SEO (Search Engine Optimisation)
Simply put, Search Engine Optimisation (SEO) is getting your website to the top of a Search Engine Results Page without having to pay for an ad placement (Search Engine Marketing), in other words placing the option to visit your website above all your competitors. Being top of the pile has to be constantly worked at. PAB can use a range of techniques such as content creation, link building and technical know how to make sure relevant search terms solicit your website not that of your competitors. SEO is a constant element within new media schedules; it's a form of housekeeping that helps everything else work more effectively.
"it's a form of housekeeping that helps everything else work more effectively"
There are so many ways that we can increase your SEO rankings such as content creation, link building and technical SEO. To make sure that the keywords you would like to appear for are valuable we will conduct an audit to see where you are now. We will then find out the average monthly search volumes, the average cost and the amount of competition there is for the keywords/phrases chosen. Goals will be set so we understand what you want to achieve and this will allow us to create a plan to make sure that they are met.
Enquire about our services
See more of our services